以传媒艺术基本理念为切入口,从文化溯源和多元语用格局的角度深入探寻播音主持工作“多质性”中居于主导地位的本质属性,在生活、艺术、媒介三大维度的融合中,提炼出“艺术化的言语传播”主调,从而增益学界既有的惯性认知。 With the basic concept of media art as the starting point, this paper explores the essential attributes of dominance in broadcasting hostage and the integration of the three major dimensions of life, art and media from the perspective of cultural traceability and multilingualism. In refining the “art of speech communication,” the main tone, so as to gain the inertia of the existing academic knowledge.