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思想政治教育作为精神文明建设的重要内容,是培养公民良好价值观的重要途径。在信息技术迅猛发展的背景下,新媒体深刻影响着思想政治教育的传播效果,如提高了学生受众群体的地位、拓展了传播介质、增加了信息的筛选难度、提升了传播效率等。传播者应顺应发展趋势,充分掌握新媒体背景下信息传播的特点及思政教育的传播特点,通过优化传播技巧、重视学生领袖的舆论作用、完善网络平台等,全面提升思政教育的传播效度。
Ideological and political education, as an important part of spiritual civilization, is an important way to cultivate citizens’ good values. Under the background of the rapid development of information technology, the new media has a profound impact on the dissemination of ideological and political education, such as raising the status of student audiences, expanding the medium of communication, increasing the difficulty of screening information and enhancing the efficiency of communication. Communicators should follow the trend of development, fully grasp the characteristics of information dissemination and the characteristics of ideological and political education in the context of new media, and enhance the spread of ideological and political education through optimizing communication skills, paying attention to the role of public opinion of student leaders, and improving the network platform degree.