都说在30多年来与时俱进的高速发展中,中国摩托车行业实现了全方位的提升与突破,但真是如此吗?在最终实现盈利这个维持行业生存命脉的基本点上,中国摩托车行业仍旧与其它众多传统制造企业一样,依靠产品的最终销售实现利润的获取,因此当产品在终端实现销售后,其为企业盈利的产品生命几乎走到了尽头,随后在售后服务环节或许还能产生些许利润,而这正是令整个中国传统制造业深感困惑的怪圈。随着互联网时代的到来,颠覆的声音愈来愈烈,一些传统制造业也通过互联网思维的导入,实现了在盈利环节上的新突破,相信它们的成功案例能够对困惑中的中国摩托车行业有所启发。互联网思维下的营销新思路相信对家电行业稍有关注的人,都能够非常清晰地感受到近年来国内电视市场所潜藏的阵阵危机。数据显示,近年国内电视机开机率下滑明显,而且电视受众的年龄结构也逐渐老龄化,受到来自个人PC、互联网、平板电脑、智能手机等视听手段的冲击,年轻人大多对观看电视已经 Say that in the rapid development of more than 30 years with the times, China’s motorcycle industry achieved a full range of enhancements and breakthroughs, but so? In the final profit-making to maintain the lifeblood of the industry’s basic point, the Chinese motorcycle The industry, like many other traditional manufacturing companies, still relies on the final sale of the product for profit, so when the product is sold in the terminal, the life of the product that it makes for the business is almost at the end of its life, and then the after-sales service may be able to generate it A little profit, and this is the very circle that puzzles the entire traditional Chinese manufacturing industry. With the advent of the Internet era, the voices of subversion have become increasingly fierce. Some traditional manufacturing industries have also made new breakthroughs in profitability through the introduction of Internet thinking. They believe that their successful cases can confuse the Chinese motorcycle industry Inspired New Thinking of Marketing under the Internet Thinking I believe people who have a slight concern about the home appliance industry can very clearly feel the hidden crisis in the domestic television market in recent years. Data show that in recent years, the turn-down rate of domestic TV sets has been significantly reduced. Moreover, the age structure of television audiences has also been gradually aging. Due to the impact of audiovisual means such as personal computers, the Internet, tablet computers and smart phones, most young people are already watching television.