增强精品意识 刚刚举行的福建新闻奖评选正逢第十届。一份报刊精品多了,自然就得到更多读者的认可,其影响面自然更广,身价自然更高。由于许多精品的支撑,形成了报刊的品牌,构成了媒体的核心竞争力。打造精品,也是新闻界实践“三个代表”重要思想的具体体现。一些报刊发行难,其中一个原因就是内容生硬、枯燥,生动、鲜活的东西太少,文章八股化,表现程式化,报纸趋同化,吸引力、感染力不够强,老百姓不爱看。因此,不断增强新闻宣传的精品意识是提高舆论引导水平的需要,是巩固拓展党的宣传舆论阵地的需要,是做大做强党的传媒产业的需要,也是新时期新任务对新闻工作者提出的新要求。 Enhance the sense of quality Just held Fujian News Awards selection coincides with the tenth. A more newspaper quality, naturally, more readers will be recognized, the impact of natural broader, more natural worth. Due to the support of many fine products, the newspaper brand has formed and formed the core competitiveness of the media. Creating quality products is also a concrete embodiment of the media’s practice of the important thinking of the ’Three Represents.’ One of the reasons why some newspapers and magazines are difficult to distribute is that the contents are too rigid, boring, vivid and too few to be lively. The articles are written in the form of stereotyped writing, stylized newspapers, convergent newspapers, attractive and contagious, and the common people do not like to see them. Therefore, continuously increasing the awareness of mass production of news propaganda is the need to raise the guidance level of public opinion, the need to consolidate the propaganda and public opinion positions of the party, the need to enlarge and strengthen the party’s media industry, and the new tasks the journalists propose in the new period New requirement