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中国的企业中,科技型企业是重要的组成部分。目前很多的企业在市场营销中都对营销策略不断地创新,以使得市场营销切实地发挥作用。多数的企业会采用多种策略进行营销,以挖掘市场,逐渐地扩展发展空间。本论文针对以设备设计成套为主业的科技型企业的市场营销策划与创新展开研究。
Among Chinese enterprises, science and technology enterprises are an important part. At present, many enterprises in marketing are constantly innovating marketing strategies to make marketing work effectively. Most enterprises will adopt a variety of strategies for marketing, to tap the market, and gradually expand the space for development. This thesis studies the marketing planning and innovation of the science and technology enterprises based on the complete set of equipment design.