我国每年有大量的引进版图书出版,所涉及题材广泛,市场影响和表现也良莠不齐。无论引进什么类型的图书,从前期的选题策划到后期的宣传推广,都需要出版人作充分的调研和精心的策划。文章就策划“世界音乐系列”过程中的一些心得,从选题、译者、内容、装帧和宣传营销等环节谈一些思考。 Every year, a large number of imported books are published in our country, involving a wide range of topics and influential and influential markets. No matter what type of books to introduce from the pre-selection planning to the latter part of the promotion, all need publishers for adequate research and careful planning. The article on planning “World Music Series ” some experience in the process, from topics, translators, content, binding and marketing and other aspects of talking about some thinking.