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从2001年的申奥片,到2002年的申博片,再到2011年的国家形象宣传片角度篇,不难发现新时期中国国家形象的影像化传播理念与技巧较之以往已经发生巨大的变化,从宏大叙事和灌输式的硬传播转为微观叙事和沟通式的软传播,创作思维和创作手法更趋平实质朴和客观细腻,人文关怀意识处处可见。文章结合评点这三部影视作品,总结出新时期中国国家形象影像化作品的五种编创策略,阐述了其对影视编辑的三点启示。
It is not difficult to find out that the concepts and techniques of image transmission in China’s national image in the new era have changed dramatically from those in the past, from the application films in 2001 to the Shen Bo films in 2002 to the 2011 national image promotion videos , From the grand narrative and inculcation of hard to the micro-narrative and communication of soft communication, creative thinking and creative techniques even more simple and objective and delicate, humanistic care can be seen everywhere. Combining with these three film and television works, the article summarizes five kinds of editing strategies of China ’s national image visualization work in the new period and elaborates its three enlightenments on video editing.