市场经济条件下,从新闻传播业微观角度看,媒介为了竞争和利益的最大化,出现了迎合受众低级趣味、有偿新闻、有偿不闻、虚假广告、假新闻、“车马费”等等一系列当今新闻界普遍的现象。在这种迫切的形势下,市场经济无形成为新闻传播业的转型过程中的祸手。在这样的转型期内,人的内心矛盾和性格的分裂,对事物的态度和思考等等都对整个社会产生了严重影响。因此,在金钱和各种欲望诱惑下,有偿新闻和新闻工作者道德败坏的现象是不可避免的。新闻市场需要新闻精品,来改变现有的意识形态和文化思想。因此,媒介对新闻精品的不断追求,才能保证和提高媒介的经济效益。因此,市场经济给新闻传播事业带来的负面影响虽然不可避免,但是我们仍然要做出不懈的努力来改变和扭转这种局面,从而使新闻传播事业向着正规有序方向发展。 Under the condition of market economy, from the microscopic point of view of media communication, in order to maximize the competition and interests, the media appeared to cater to audiences’ low interest, paid news, paid slips, false advertisements, fake news, Series of common phenomenon in the press today. In such an urgent situation, the market economy has become an indispensable part of the transformation of the news media. In such a transitional period, people’s internal conflicts and disintegration of their characters, attitudes and thinking about things have a serious impact on the entire society. Therefore, under the temptation of money and various desires, the phenomenon of the moral corruption of paid news and journalists is inevitable. The news market needs news items to change the existing ideology and cultural ideas. Therefore, the constant pursuit of news media by the media can ensure and enhance the economic benefits of the media. Therefore, although the negative impact of the market economy on the news media is unavoidable, we still have to make unremitting efforts to change and reverse this situation so that the media communication business will develop in a regular and orderly manner.