论文部分内容阅读
传统电视媒体在认识新媒体渠道优势后,建立起了专属的互联网播出平台。该举措对媒体内容资产发布平台有着启示作用:新媒体的功能优势越发显著,媒体的版权意识逐渐提升,电视节目制作对节目资料依赖性增强,这些都促进着平台的建设与发展。顺势而为,因势而动。本文从三个方面着重加以阐述:什么“势”——新媒体环境中电视节目制作对媒资依赖性逐渐增强;如何“为”——根据实际情况,保持自身优势与借鉴新媒体经验;怎样“动”——对平台改革提出三点设想。
Traditional TV media established an exclusive internet broadcasting platform after recognizing the advantages of new media channels. The measure has an enlightening effect on the media content publishing platform: the more prominent the functional advantages of new media, the gradual improvement of media copyright awareness, and the increased dependence on television program production on program materials, all of which promote the construction and development of the platform. Follow the trend, because of the situation. This article mainly elaborates from three aspects: what “potential ” - television program production in the new media environment is increasingly dependent on the media; how “for ” - according to the actual situation, maintain their own advantages and learn from the new Media experience; how to “move” - put forward three ideas on platform reform.