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企业文化是一个企业赖以生存的精神因素,对企业的发展起着导向的作用,对企业的管理和发展有着十分重要的作用。一个企业的文化构建必定要应用一定的宣传手段来扩大企业的影响力和号召力,因此企业的新闻宣传在企业文化的推动和构建的过程中起着重要的作用,企业的文化可以通过新闻宣传来扩大影响力,让全社会中了解到企业的文化理念和企业的价值,扩大企业在社会上的知名度,从而有力形成企业的品牌效应。通过对企业文化和企业新闻宣传的内涵的分析,说明企业新闻宣传对企业文化的重要的影响和作用。
Corporate culture is the spiritual factor that an enterprise depends on to survive and plays a guiding role in the development of an enterprise. It plays a very important role in the management and development of an enterprise. An enterprise’s cultural construction must use certain means of propaganda to expand the influence and appeal of the enterprise, so the corporate news promotion plays an important role in the promotion and construction of the corporate culture. The corporate culture can be advertised To expand the influence of the whole society to understand the concept of corporate culture and the value of enterprises and expand their visibility in the community, which effectively formed the corporate brand. Through the analysis of the connotation of corporate culture and corporate news propaganda, it illustrates the important influence and function of corporation news propaganda on corporate culture.