【摘 要】
：
作为一个年轻的专业频道,福建少儿频道自诞生之日起就面临着如何凸显自身个性,走特色化道路的难题。福建少儿频道从自身优势上找出路、在社会热点上找突破,争取政府支持,赢得
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作为一个年轻的专业频道,福建少儿频道自诞生之日起就面临着如何凸显自身个性,走特色化道路的难题。福建少儿频道从自身优势上找出路、在社会热点上找突破,争取政府支持,赢得企业合作,摸索出一条特色活动营销之路。
As a young professional channel, Fujian Children’s Channel has faced the difficult problem of how to highlight its own personality and take the path of characteristic since its birth. Fujian Children’s Channel to find their own advantages from the road, to find a breakthrough in social hot spots, for government support and win business cooperation, to explore a special activity marketing.
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