关系营销是企业在创造或交换产品和价值的同时，创造了包括买卖双方在内的所有各方面更紧密的相互依赖关系，以满足社会需求的管理过程。关系营销是营销理论与实践的新发展。关系营销与传统的交易营销的区别二战以后由于科学技术的迅速发展，先进的管理方法的普遍运用，使... Relationship marketing is an enterprise that creates and exchanges products and values ​​at the same time and creates a process of management that meets the needs of society by creating closer interdependence between all parties including buyers and sellers. Relationship marketing is the new development of marketing theory and practice. The difference between relationship marketing and traditional transaction marketing After World War II due to the rapid development of science and technology, advanced management methods are widely used to make ...