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如今,很多公关、营销公司不仅可以帮助客户提升品牌形象,还会创造一定的销量,这种被评为“品效合一”的模式,逐渐得到甲乙双方的认可。与此同时,能够实现精准营销的大数据,也越来越受欢迎,腾讯、360等掌握用户信息的企业,也逐渐与各大品牌主直接合作。那么,如何将优质的内容最大化地覆盖目标用户,从而实现品牌在品效方面的双赢,实现公关、营销工作的效果最大化?是本期沙龙将要讨论的问题。本期沙龙的特邀嘉宾主持是危机管理专家曹志新,对话嘉宾分别是微梦传媒市场总经理崔希真,麟动数字营销集团副总裁邓继民,森博营销集团副总裁李岩,造作(zaozuo.com)CMO王赋。
Nowadays, many public relations and marketing companies can not only help customers to enhance their brand image but also create certain sales volume. This kind of mode, which has been appraised as “product and efficiency ”, has been gradually recognized by both parties. At the same time, big data that enables precise marketing is also becoming more and more popular. Companies that hold user information, such as Tencent and 360, are also gradually working directly with major brands. So, how to maximize the content of high-quality coverage of target users, in order to achieve the brand in the win-win performance, to achieve the effect of public relations, marketing efforts? Is the salon to be discussed in this issue. Special guest of the salon is chaired by Crisis Management expert Cao Zhixin, guest speakers are the Microlight media market general manager Cui Xizhen, Lin moving Digital Marketing Group Vice President Deng Jimin, Senbo Marketing Group Vice President Li Yan, made (zaozuo.com) CMO Wang Fu.