女性作为服装消费绝对的主力军,谁赢得她们的心,谁就将赢得未来!在当今物质极大丰富的时代背景下,消费者对产品也提出了不同的要求。就女性消费者而言,她们对于所购服装的功能性需求远远小于其投射的心理需求,服装更多时候是满足诸如审美体验、自我实现等心理诉求。 Women as the absolute main force of clothing consumption, who won their heart, who will win the future! In today’s highly materialistic era, consumers also put forward different requirements for the product. In the case of female consumers, their functional requirements for the purchased clothing are far less than their projected psychological needs, and more often the clothing is to satisfy psychological demands such as aesthetic experience and self-actualization.