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我国体育经济的建设与发展是我国体育改革与生存的最佳出路。社会经济的发展,居民升入水平的提升,这些都对大众体育经济的消费方式结构起着重要的决定性因素,消费除了经济的影响之外,还与大众的消费习惯、消费方式、社会环境、地域特点等有着直接的关系。本文将对当前我国体育消费的现状以及影响因素着手分析,并阐述了具体对策。
The Construction and Development of Sports Economy in China is the Best Way out for the Reform and Survival of Sports in China. The development of society and economy as well as the improvement of inhabitants’ promotion into the economy have all played an important and decisive factor in the structure of the consumption pattern of mass sports economy. In addition to its economic impact, consumption also has something to do with mass consumption habits, consumption patterns, social environment, Geographical features have a direct relationship. This article will analyze the status quo and influencing factors of current sports consumption in our country, and elaborate the specific countermeasures.