知名服务商的企业名称、服务标识及其特有装潢等受我国反不正当竞争法的保护。在加盟合约到期后双方未再达成新的加盟合约的情况下,原加盟方未经许可擅自使用原特许方的名称、标识、特有装潢等进行经营,即构成不正当竞争,依法应承担相应的民事责任。 Well-known service provider's business name, service mark and its unique decoration are protected by China's Anti-Unfair Competition Law. In the contract after the expiration of the contract no longer reached a new joining the case, the original franchisee unauthorized use of the original franchisee name, logo, unique decoration and other business, that constitutes unfair competition, according to the law should bear the corresponding Civil liability.