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对于广播这样的传统媒体来说,微博是一种新媒体,也是可以借助的工具和平台。在媒体功能延伸上,一方面借助微博深入挖掘:为广播获取更多的资源,另一方面借助微博广泛开拓:为广播提供更宽阔的空间。因为微博等新媒体的引入,广播不再是传统意义的广播,而可能建构成为一种“全媒体”、“大媒体”、“个性媒体”和“自媒体”。
For such traditional media as broadcasting, weibo is a new medium and a tool and platform that we can draw on. On the extension of media functions, on the one hand we dig through the Weibo to gain more resources for broadcasting; on the other hand, we exploit the Weibo extensively to provide a broader space for broadcasting. Because of the introduction of new media such as Weibo, broadcasting is no longer a broadcast of traditional significance, but may be constructed into a medium of media, a media of media, a media of media, ".