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依托广大受众喜闻乐见的交通音乐频道开通应急广播,让大众媒体平台承载更多社会功能,这是当前形势下媒体资源服务社会的重要举措。近年来,山东省东营市在这方面做出了积极的探索和尝试。本文结合东营应急广播的运营模式,就在交通音乐频道开设应急广播的优越性作了初步探讨。
It is an important measure for media resources to serve the society in the current situation by relying on the traffic music channels loved by the vast majority of audiences to launch emergency broadcasting so that the mass media platform can carry more social functions. In recent years, Dongying City, Shandong Province, has made active explorations and attempts in this regard. This article combined with the operation mode of emergency broadcasting in Dongying, made a preliminary discussion on the superiority of setting up emergency broadcasting in traffic music channel.