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上海家化依靠核心创造力,在化妆品和个人保护用品这一主业领域内建立了初步的竞争优势,公司决策层又不失时机地决定利用家化在市场营销、企业管理、人才资源、以及多年对天然植物、药物的筛选、分析、提取、成分测定等基础研究方面所积累的核心创造力,向相关行业——药业延伸和发展,组建了上海汉殷药业有限公司。 新组建的药业公司首先收购有一定市场潜力的中药生产企业——上海黄山制药厂。其次,以跨地区资产重组的方式对异地有特色的中药企业——江苏江阴天江制药有限公司控股55％。
Shanghai Jahwa, relying on its core creativity, has established a preliminary competitive advantage in the main areas of cosmetics and personal protection products. The company’s decision makers have lost no time in deciding to use Jahwa in marketing, corporate management, human resources, and many years of time. The core creativity accumulated in basic research such as the screening, analysis, extraction, and composition determination of natural plants and medicines was extended and developed to the related industry—pharmaceutical industry. Shanghai Hanyin Pharmaceutical Co., Ltd. was established. The newly formed pharmaceutical company first acquired a Chinese medicine manufacturer with a certain market potential—Shanghai Huangshan Pharmaceutical Factory. Secondly, Jiangsu Jiangyin Tianjiang Pharmaceutical Co., Ltd., which is a traditional Chinese medicine company with different characteristics, is holding 55% of the assets in a cross-regional reorganization.