雷蒙·威廉斯是伯明翰学派的奠基人之一,也是电视研究第一本理论专著《电视:科技与文化形式》的作者。在此书中,威廉斯提出“流程”理论,并认为其是电视文本最基本的特征,也是电视作为一种文化形式最本质的特征。而凤凰卫视作为一个商业电视台,从节目编排到节目制作,都可以清楚窥见“流程”理论的影子,本文将两者结合,以期寻找到“流程”理论的现实意义。 Raymond Williams, one of the founders of the Birmingham School, is also the author of the first televised theory titled Television: The Science and Culture. In this book, Williams put forward the “process” theory, and think it is the most basic feature of television texts, but also the most essential feature of television as a cultural form. As a commercial television station, Phoenix TV can clearly see the shadow of the “process” theory from programming to program production. This article combines the two in order to find out the practical significance of the “process” theory.