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随着我国科学技术的快速发展,进一步推动了我国信息化技术发展到了一个新的高度,在大数据时代背景下我国供电企业的营销管理工作的进行找准了新的途径。对我国的供电企业来说,在未来的运行与发展过程中应当全面了解与重视大数据的直接影响,及时科学的加强企业自身营销管理策略得到进一步的优化升级。本文通过论述与分析了我国大数据背景下我国供电企业营销管理中存在的问题,以及大数据背景下我国供电企业营销管理创新的对策两个重要的方面,旨在全面加强我国供电企业在大数据的时代背景下加强营销管理工作水平,从而有效推动我国供电企业的平稳运行,进一步的促进我国经济社会得到迅猛发展。
With the rapid development of science and technology in our country, the development of information technology in our country has been promoted to a new height. In the era of big data, the marketing management work of our country’s power supply enterprises has been identified a new way. For China’s power supply enterprises, the direct impact of big data should be fully understood and valued in the future operation and development process, and timely and scientifically strengthened their own marketing and management strategies have been further optimized and upgraded. This paper discusses and analyzes the problems existing in the marketing management of China’s power supply enterprises under the background of big data in our country and the countermeasures of innovation of marketing management in China’s power supply enterprises in the background of big data. It aims to comprehensively strengthen the power supply enterprises’ Era of the background to strengthen marketing management level, so as to effectively promote the smooth operation of China’s power supply enterprises and further promote the rapid economic and social development in our country.