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发展体育产业是实现我国体育事业与社会经济可持续发展的战略举措 ,是关系到能否在本世纪成为我国国民经济发展新的增长的头等大事。由于体育人口的多少决定了体育市场中买方市场的大小。因此笔者试图通过对我国体育人口的现状与体育产业两者间的相互联系以及与发达国家间的差距来阐明体育产业的发展必须注重体育人口的培育。
The development of the sports industry is a strategic move to realize the sustainable development of our country’s sports undertakings and social economy and is the top priority for whether we can become the new growth of our national economy in this century. Due to the size of the sports population determines the size of the buyer’s market in the sports market. Therefore, I try to clarify the development of the sports industry by focusing on the relationship between the current situation of our country’s sports population and the sports industry as well as the gap with the developed countries. We must pay attention to the cultivation of the sports population.