随着房价和生活成本不断抬高,厂商压力与日俱增,陶瓷卫浴业表现尤甚。经销商属于家居行业中的弱势群体,“替别人把孩子养大了,自己却无家可归”的现象很常见。目前,在上游企业越来越强势、下游终端渠道日益增多的情况下,经销商的生存空间变得越来越小。他们被企业和终端两头挤压,在夹缝中生存,举步维艰。此外,房地产市场的不景气更是雪上加霜,电子商务的突然来袭更让经销商不知所措。 As prices and living costs continue to rise, the pressure from manufacturers is increasing, especially in the ceramic sanitary ware industry. Dealers belong to the disadvantaged groups in the home industry, “for others to raise their children, they are homeless ” phenomenon is very common. At present, more and more powerful in the upstream, downstream terminal channels are increasing circumstances, the dealer’s living space becomes smaller and smaller. They squeezed both ends of the enterprise and terminals, survival in the cracks, struggling. In addition, the downturn in the real estate market is even worse, the sudden onset of e-commerce even let dealers overwhelmed.