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微信是由腾讯公司推出的一款互联网环境下智能的即时通讯应用程序。微信传播实现了虚拟社交网和熟人社交网的覆盖,在满足用户交流信息需求的同时,也对用户的行为模式、人际交往、思维方式产生重要的影响。多样化的传播方式使得沟通更富有内涵,但在这种复合传播模式的发展过程中,基于微信传播的片段式信息一方面迎合了受众的心理诉求,同时也容易导致用户意见的碎片化,在传播过程中产生负效应。
WeChat is a smart instant messenger application developed by Tencent under the internet environment. WeChat spread realizes the coverage of the social network of virtual social networks and acquaintances. While meeting the needs of users for information exchange, it also has an important impact on the user’s behavior patterns, interpersonal relationships and ways of thinking. Diversified means of communication make communication more connotative, but in the development of this compound communication mode, the fragmented information based on WeChat communication meets the psychological demands of the audience on the one hand, and easily leads to the fragmentation of user’s opinions. On the other hand, The spread of the process have a negative effect.