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经济不断发展,为我国广播媒体产业的发展带来全新发展契机,增加我国传统媒体创新性。特别是三网政策的倡导,我国广播电视媒体迎来全新发展高潮。为了实现传统媒体创新发展目标,使其不断朝向现代化方向发展,需要充分利用三网整合发展优势,完善传统存在弊端。本文主要就三网融合背景下的广播电视技术与发展进行分析和研究。
The continuous economic development brings a brand new opportunity for development of the broadcasting media industry in our country and increases the innovation of our traditional media. In particular, the advocacy of the three networks policy, China’s radio and television media usher in a new upsurge of development. In order to achieve the goal of innovation and development of traditional media and make it continue to develop toward modernization, it is necessary to make full use of the advantages of integrating and developing the three networks and improve the drawbacks of the traditional system. This article mainly analyzes and researches radio and television technology and development under the background of triple play.