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为了研究福州居民对全国首届青运会的感知和支持度,以社会交换理论为理论基础,将收益与成本引入居民对青运会的感知当中,运用文献资料法、问卷调查法以及数理统计等方法,对青运会前、中、后3个不同时期居民感知和支持度的数据进行纵向差异性比较,分析居民感知和支持度的变化规律.研究表明:福州居民对青运会的感知收益包括城市面貌和归属感、经济收益、体育活动,而感知成本包括了社会和环境问题、经济成本;在青运会举办前、中、后期,福州居民对青运会的感知收益均值较高,呈现强化趋势,感知成本均值较低,呈现弱化趋势,支持度均值也较高,呈现强化趋势;福州居民对青运会的支持度与感知收益成正比,而与感知成本成反比.
In order to study the perception and support of residents of Fuzhou to the First National Games of the People’s Republic of China, basing on the theory of social exchange, introducing the benefits and costs into the residents’ perception of the Games, using the methods of literature, questionnaire and mathematical statistics Method to compare the residents’ perception and support in the three different periods before, during and after the Games, and to analyze the changing rules of resident’s perception and support.Results show that the residents of Fuzhou perceive the benefits of the Games Including urban appearance and sense of belonging, economic benefits and sports activities, while perceived costs include social and environmental issues and economic costs. In the pre-, mid- and late-Qinghai Games, residents of Fuzhou had a higher average perceived value of the Games, Showing a strengthening trend, a lower average perceived cost, showing a weakening trend and a higher mean support value, showing an increasing trend; and the supportiveness of Fuzhou residents to the Games is directly proportional to their perceived benefits and inversely proportional to perceived costs.