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早在20世纪90年代初期,汽车图书已经成为科技图书出版的几大热点之一,一直保持着较大的出版数量,图书市场零售也有较高的码洋。但现有的汽车图书忽视了日新月异的市场变化,没有紧跟时代的脚步,无法满足不断扩大、变化的读者群。本文以北京开卷信息技术有限公司提供的统计数据为依据,从汽车图书市场规模、汽车图书竞争对手及汽车图书读者群体三方面进行分析和探讨,旨在为出版编辑人员今后选题和发稿计划的实施提供借鉴和参考。
As early as the early 1990s, automobile books have become one of the hot topics in the publishing of science and technology books. They have maintained a relatively large number of publications and the retail market has a relatively high market share. But the existing car books ignore the rapid changes in the market, not keeping up with the pace of the times, unable to meet the expanding, changing readership. Based on the statistical data provided by Beijing Unwinding Information Technology Co., Ltd., this article analyzes and discusses the market scale of automobile books, competitors of automobile books and groups of automobile book readers so as to provide a basis for publishing editors’ future topics and draft plans Implementation provides reference and reference.