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从1979年中国现代广告业拉开帷幕,我国本土广告公司就取得了长足的发展与进步,但是在高成长速度的背后,却蕴藏着广告公司无法与跨国广告公司相抗衡,广告公司定位不清、数量庞大、规模偏小、实力偏弱、人员流动过频等诸多的问题与挑战。在中国广告业全面向外资开放的时代下,本土广告公司如何壮大自
Since 1979, China’s modern advertising industry has begun. China’s domestic advertising company has made great strides in development and progress. However, behind the high growth rate, it holds that advertising companies can not compete with multinational advertising companies and their advertising companies have unclear positioning , The number of large, small-scale, weak strength, excessive turnover of personnel and many other issues and challenges. Under the era of China’s advertising industry being fully open to foreign investment, how local advertising companies have grown