Annual brand car sales list is Chinas Auto Industry Association released the auto industry sales data.Based on 2004 to 2013 car brand sales ranking data collection,collation and analysis,the sales cha
Online electronic word of mouth(eWOM)has become an important issue among firms that are in need to improve marketing communications for business growth.By using message-based approach,firms can identi
The fundamental argument of the resource-based view of strategy is that firms have different resources which explain differences in their performance.Initially this views focus was on the resources wh
The purpose of this paper is to explore the role of strategic attributes of CSR on brand equity from consumer perspective.The strategic attributes of CSR we focused are centrality,proactivity,voluntar
Customer complaints has been a study focus for quite a long time,however,previous research are mainly based on the level of individual customer.Group customer complaints remain unclear.
Most literature suggests that consumers are happier when they spend their money on experience,rather than material purchases,on the premise that consumers may evaluate material possessions largely on
Cause-related marketing(CRM)is a powerful marketing tool for building positive corporate image and generating favorable consumers responses.
Guanxi is a complex phenomenon that allows to understand how interpersonal connections and reciprocal exchange of favors work in various spheres of Chinese peoples life(Chen,Chen and Huang,2013).
Academia tend to keep the view that vision is a long-term expression for enterprise and it will not change,but whether the vision is really immutable? This study used content analysis to make a compar
本论文以电商平台上的男士钱包为例,通过对淘宝,天猫,天猫电器,全球购四家电子商务平台在2014年6月4日至2014年7月4日,近30天时间里收集到的4389家店铺男士钱包的数据,运用搜索引擎技术对此四家电子商务平台的数据进行大量的统计分析。数据中包括27家全球购店铺,2家全球购店铺,3065家淘宝店铺,1295家天猫店铺,32个销售区域,716个品牌。对这些数据的分析得到相关行业的店铺走势、品牌款