【摘 要】
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Scientists and ordinary people alike note that human decision making is frequently devoid of rationality.That observation makes understanding and predicting consumer behavior a very difficult task.One
【机 构】
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University of Massachusetts USA
论文部分内容阅读
Scientists and ordinary people alike note that human decision making is frequently devoid of rationality.That observation makes understanding and predicting consumer behavior a very difficult task.One paramount issue at stake here is what constitutes the nature of rationality and the wisdom of analytical choices.
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