Point of Purchase Advertising in recent ten or twenty years is inseparable from the popularity of the supermarkets, however, the growing competition between the supermarkets is better improved the development of Point of Purchase Advertising. Facing to the rich assortment products in the supermarket, how can the customers choose the favorite goods rapidly? Point of Purchase Advertising will bear the responsibility of "guide" and "salesman", thus the consumers welcome it. So, the key of Point of Purchase Advertising design is whether to express the information briefly, what the graceful aspect is, how to present full of touching appeal. The designer must focus on the study of each store’s characteristic, goods’ property and the customer’s consumption psychology in order to have a definite object to show the most attracted advertising information for the customers. Regarding to the Point of Purchase Advertising teaching, it’s more important to make students grasp three aspects that are research ability, planning ability and design ability, in order that the advertising teaching can be better adaptable for the design and improvement of Point of Purchase advertising.