Prior research shows that social exclusion could influence individual choice,but they do not concern about the relationship between the excluder and the excluded in which whether they are friends or strangers.This research will address this gap by taking the relationship orientation into the effect of social exclusion on choice.Drawing on selfdiscrepancy and distinctive theory,this research proposes that individuals with communal relationship orientation prefer more distinctive choice when they are in social exclusion than in social inclusion,whereas those with exchanged relationship orientation prefer less distinctive choice.Hypotheses are confirmed using three studies.Studies 1 and 2 confirm the interactive effect of relationship orientation and social exclusion on the distinctive choice,whereas study 3 further confirms the hypothesis and the mediating mechanism in which perceived uniqueness plays an intermediary role using different experimental stimuli and choice.