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  5. Research on the influence of new media marketing on consumer buying behavior in B2C environment

Research on the influence of new media marketing on consumer buying behavior in B2C environment

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户：libolb666
【摘 要】
：
In the era of rapid development of B2C e-commerce,as a highly interactive social networking tools,the new media can also meet the needs of users to participate in manufacturing information resources.H
【作 者】
：
Jiang Yi Xiang Shaoyang Third Author 
【机 构】
：
School of Economics and Management,Huazhong Agricultural University,Wuhan 430070,China
【出 处】
：
华人学者营销协会,对外经济贸易大学
【发表日期】
：
2017年6期
【关键词】
：
B2C E-commerce New media marketing Buying behavior 
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论文部分内容阅读
　　In the era of rapid development of B2C e-commerce,as a highly interactive social networking tools,the new media can also meet the needs of users to participate in manufacturing information resources.How to effectively use the new media to conduct marketing activities,and to promote online consumer buying behavior has become a focus research in the field of academia and industry.
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