Since Chinas MICE enterprises are facing more intensified competition from domestic and overseas competitors.They begin to pay emphasis on establishing professional websites to show their powerful professional advantages and unique enterprise cultures.They also supply target clients with services and enhance the communication with visitors through website.However,few MICE enterprises could truly establish good websites.They are not able to effectively apply professional websites to promote marketing.This paper,based on analysis of outstanding exhibition websites style as well as the layout and features of good websites,explores effective construction and utilization of professional website in Chinas MICE companies.