With the development of social economy,small and mid-sized enterprise boom,occupy the important position in the whole national economy.Small and mid-sized enterprise,however,a flash in the pan,short service life,increasingly prominent problems such as lack of brand consciousness,how to make small and mid-sized enterprise last long is the new normal background was an important problem in front of us.The paper discusses on the necessity of technology-based brand building,based on the analysis of the problems in the brand construction,and puts forward the corresponding countermeasure and the suggestion,so as to provide some advice for science and technology development of small and medium-sized enterprises.