【摘 要】
：
Objective: The main objective of this study was to establish two models derived from three hypotheses and validated which one performed better to represent the relationship between customer satisfacti
【机 构】
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Department of Epidemiology and Statistics, School of Public Health, Central South University 410078
【出 处】
：
中国卫生统计(生物统计)2014学术年会
论文部分内容阅读
Objective: The main objective of this study was to establish two models derived from three hypotheses and validated which one performed better to represent the relationship between customer satisfaction (CS) and willingness to pay (WTP) in the field ofhealth insurance.Methods: A telephone survey was conducted to 100 insured inpatients selected from the inpatient database every month using random sampling method.Participants WTP, CS, familys per capita monthly income, marital status, state of health, occupation, education level were collected during this investigation and subjects hospitalization days, total medical costs of inpatient, out of pocket expenditure, times of inpatient within one year and gender were collected from the inpatient database.Mixed models were applied to verify two models after screening influencing factors through multivariate linear regression.
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