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对外文化贸易作为最广泛的文化交流途径和特定的商业性交流模式,对国家文化发展具有强大的内驱动力和可持续性。据中国人民大学对外文化贸易课题组最新推出的2014中国对外文化贸易研究报告显示,2012年~2013年,我国对外文化贸易在国际经济持续走软,国内处于调整经济结构,调低发展目标的宏观背景下,依然有不错的发展。从总体来看,2012年我国服务进出口贸易总额4706亿美元,比上年同比增长12.3%,占世界比重5.2%,中国服务贸易出口额1904亿美元,同比增长4.6%,占世界
As the most extensive cultural exchange and specific commercial exchange mode, foreign cultural trade has a strong internal driving force and sustainability for the development of national culture. According to the 2014 China Foreign Cultural Trade Research Report recently released by the Renmin University of China on Foreign Cultural and Trade Affairs Task Force, China’s foreign cultural trade continued to weaken in the international economy from 2012 to 2013, and the domestic macroeconomic background of adjusting the economic structure and lowering the development target Under, there is still a good development. Overall, the total volume of China’s import and export of services was 470.6 billion U.S. dollars in 2012, an increase of 12.3% over the previous year, accounting for 5.2% of the world’s total. Exports of China’s service trade reached 190.4 billion U.S. dollars, up 4.6% year-on-year,