企业文化是企业素质的综合体现。企业不仅需要过硬的产品,更需要具有深厚文化内涵的品牌来支撑,这已被国内外优秀企业的实践反复证明。一个企业的竞争力主要来自技术进步和企业文化,而且越来越集中到文化上。实际上思想观念是企业主要的竞争力,思想观念决定企业所营造的文化,也决定企业所采取的体制、机制和制度。文化决定 Corporate culture is a comprehensive reflection of the quality of enterprises. Enterprises not only need excellent products, but also need to have a profound cultural connotation of the brand to support, which has been repeatedly proved by the practice of outstanding enterprises at home and abroad. The competitiveness of an enterprise mainly comes from technological progress and corporate culture, and more and more focused on culture. In fact ideological concepts are the main competitiveness of enterprises, ideology decides the culture created by the enterprise, but also determines the system, mechanism and system adopted by the enterprise. Cultural decision