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随着我国音乐文化事业的不断发展,近几年来我国民族音乐已经渗透到人们生活中的方方面面,成为人们日常生活中一种必不可少的组成部分。所谓民族音乐就是指:以信息音乐为基础,通过多渠道的传播,在人们生活中获得广泛流行的一种音乐文化。民族音乐区别于其他音乐文化一条重要的特性就是其具有一定的消费性。当民族音乐以一种商品的形式出现在市场上时,其就具备商品的使用价值和商品价值。面对民族音乐产品逐渐走向市场化的趋势,如何面对市场中的竞争和生存。本文主要从民族音乐作为满足大众需求的文化商品属性、市场化是民族音乐的必然走向和民族音乐产品市场化生存策略三个方面对民族音乐产品的市场化生存策略进行了分析。
With the continuous development of music and culture in our country, in recent years our national music has infiltrated all aspects of people’s lives and become an indispensable part of people’s daily life. The so-called national music refers to: based on the information music, through multi-channel communication, popular in people’s life access to a popular music culture. National music is different from other music culture an important feature is that it has a certain consumer. When national music appears in the market as a commodity, it has the use value and the commodity value of the commodity. In the face of the gradual trend towards marketization of ethnic music products, how to face the competition and survival in the market? This article mainly analyzes the market-oriented survival strategies of national music products from the aspects of the national music as the attributes of cultural goods to meet the needs of the general public, the marketization is the inevitable trend of national music and the market-oriented survival strategy of national music products.