商品包装的属性分外在属性和内在属性,外在属性包括包装的材料、色彩、文字和造型等;内在属性包括包装的保护性和广告性。而广告性通过材料、色彩文字和造型的综合应用得到表达,从而对商品起到促销作用。 The attributes of the product packaging are distinctive in terms of attributes and intrinsic attributes. The extrinsic attributes include the packaging materials, colors, words and shapes, etc .; the intrinsic attributes include the protection and advertising of the packaging. The advertising through materials, color text and modeling of the integrated application of expression, which play a promotional role of the commodity.