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当占地最广、人口最多的农村与电子商务相结合,产生了巨大的核聚变效应,淘宝村便是两者结合的代表产物。截止2014年底,全国已经发现各类淘宝村211个,淘宝镇19个,淘宝村正在经历从点到面的跨越,正成为一股不可忽视的农村新经济浪潮。但在快速发展的同时,也暴露出了一系列的问题。本文结合多种调研方法,通过对两省三地的8个典型淘宝村的实地调研,了解其各自的产业基础、经营状况、影响因素等发展现状,探究了淘宝村的现存问题,发现目前淘宝村普遍存在人才缺乏、资金不足等四大问题。在此基础上,本文提出了促进淘宝村进一步发展的有效对策。
When the most extensive and populous rural area combined with e-commerce, there is a huge fusion effect. Taobao Village is the product of the combination of the two. By the end of 2014, 211 Taobao villages of all kinds and 19 Taobao townships have been found in the country. Taobao Village is experiencing a leap from point to area and is now becoming a new wave of rural economy that can not be ignored. However, at the same time of rapid development, a series of problems have also been exposed. Based on the field investigation of eight typical Taobao villages in the three provinces of the two provinces, this article combined with a variety of research methods to understand the development status quo of their respective industries, operating conditions, influencing factors and so on, and explored the existing problems in Taobao Village. The prevalence of the village lack of talent, lack of funds and other four major issues. On this basis, this paper puts forward an effective countermeasure to promote the further development of Taobao Village.