微电影一定需要依托于某种现有的传媒方式才可以继续壮大起来,比如广告。短短一年多时间,微电影已从“草根阶层”登上大雅之堂,除了圈内大牌的纷纷参与,也吸引来不少业外人士。也有人称,微电影开启了视频广告全新的商业模式。在“微电影”汹涌的淘金热潮中,有传统的电影工作室以及传媒广告公司,也有互联网企业,还有分布各个城市的中小制作团队。 Micro-movies must rely on some kind of existing media to continue to grow, such as advertising. In just a little more than a year, micro-film has been boarded up from the “grassroots level”. Apart from participating in the big names in the circle, micro-films have also attracted many lay people. Others said that micro-movie opened a new business model of video ads. In the “micro-movie” raging gold rush, there are traditional movie studios and media advertising companies, but also Internet companies, as well as distribution of small and medium production teams in various cities.