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For literary books， the current rights operation develops faster. Not only the hot rightss enjoy good sale， but also those book rightss with some distinctive features are also favored and taken as the strategic reserve by domestic publishing houses and private enterprises. Besides， a breakthrough has also been made in the rights export. In recent few years， professional rights trade teams， rights headhunting services and buying and selling mechanism of rights export gradually take shape. By utilizing these conditions， the press increases the efficiency of “going global” strategy.
The book rightss of the U.S.A.， Japan and European countries are still the mainstream in the markets； both classical literature and popular literature flourish. A number of Korean-rights books also enter our domestic publishing market. Most of them are about idols and fashion. The phenomena are related with the trend of admiring Korea popular culture at home in recent years. With the normalization of rights buying and selling as well as the imporving quality of rights staff， some rights books from countries of less popular languages will attract more attention.
As for rights export， the press stresses more on the customization and selection of books spreading Chinese cultural symbols. Works with deep thoughts and realistic cultural values are still not popular in the market， which is not caused by problems on works’ quality or operation capacity of rights parties； it’s because there is no suitable intersection between the eastern and western mainstream values and aesthetic appreciation. Both Chinese movies and Chinese books suffer from such a problem.
According to the rights trade experience of Baihuazhou Literature and Art Publishing House， there are following two points： First， keep good market awareness and target popular rights in the first place. The editor office in our press arranges rights staff to closely contact with various rights agent centers and overseas presses. Every month， after receiving hundreds of e-mails about book rights recommendation through the work e-mail， the staff will select useful information from them， not only evaluating the practical value of some rightss but also thinking over the operability of translating， editing， publishing， positioning and marketing. Second， actively take action and look for rights trade platforms and rights clues. The rights trade personnel should be good at discovering， which is an important quality for them. No clues， no results. For example， some time ago， our press planned to write a photo book about Marvel Comics. Then we found out the office of DC at home by a variety of channels， having known and learned the authorization situation of Marvel Comics. A professional rights trade team plays a decisive role in the rights trade. Their quality decides the business supporting capacity and dialogue methods of presses in rights trade sector. The press did not pay special attention to the rights trade before. Many jobs of rights trade staff are done by editorial staff as part-time jobs. But at present， more and more publishing institutions consider the rights trade as an important reflection of their publishing ability.
As for the introduction of rights， Baihuazhou Literature and Art Publishing House makes more efforts this year than before， paying more attention to the supplemental function of high-quality foreign rights books to the species of published books in the market. It is predicted that the press will introduce over twenty kinds of books this year. In the second half of this year， we will join hands with Beijing Best Time Cultural Development Co.， Ltd. to publish Old Enemies， another masterpiece of Michael Dobbs - the author of House of Cards， which has been adapted for American TV series with the same name. Now the translation of the manuscript is in the process. As a political suspense novel， Old Enemies has similar plots like that of American TV series； its jumping scenarios and conversations must fascinate readers very much. This is also the charm of difference between rights books and native works at home. Besides， at the end of this year， the press will publish The Garden of Words， a light novel written by the Japanese anime master Makoto Shinkai. The book will be his first work to be published in China.
The book rightss of the U.S.A.， Japan and European countries are still the mainstream in the markets； both classical literature and popular literature flourish. A number of Korean-rights books also enter our domestic publishing market. Most of them are about idols and fashion. The phenomena are related with the trend of admiring Korea popular culture at home in recent years. With the normalization of rights buying and selling as well as the imporving quality of rights staff， some rights books from countries of less popular languages will attract more attention.
As for rights export， the press stresses more on the customization and selection of books spreading Chinese cultural symbols. Works with deep thoughts and realistic cultural values are still not popular in the market， which is not caused by problems on works’ quality or operation capacity of rights parties； it’s because there is no suitable intersection between the eastern and western mainstream values and aesthetic appreciation. Both Chinese movies and Chinese books suffer from such a problem.
According to the rights trade experience of Baihuazhou Literature and Art Publishing House， there are following two points： First， keep good market awareness and target popular rights in the first place. The editor office in our press arranges rights staff to closely contact with various rights agent centers and overseas presses. Every month， after receiving hundreds of e-mails about book rights recommendation through the work e-mail， the staff will select useful information from them， not only evaluating the practical value of some rightss but also thinking over the operability of translating， editing， publishing， positioning and marketing. Second， actively take action and look for rights trade platforms and rights clues. The rights trade personnel should be good at discovering， which is an important quality for them. No clues， no results. For example， some time ago， our press planned to write a photo book about Marvel Comics. Then we found out the office of DC at home by a variety of channels， having known and learned the authorization situation of Marvel Comics. A professional rights trade team plays a decisive role in the rights trade. Their quality decides the business supporting capacity and dialogue methods of presses in rights trade sector. The press did not pay special attention to the rights trade before. Many jobs of rights trade staff are done by editorial staff as part-time jobs. But at present， more and more publishing institutions consider the rights trade as an important reflection of their publishing ability.
As for the introduction of rights， Baihuazhou Literature and Art Publishing House makes more efforts this year than before， paying more attention to the supplemental function of high-quality foreign rights books to the species of published books in the market. It is predicted that the press will introduce over twenty kinds of books this year. In the second half of this year， we will join hands with Beijing Best Time Cultural Development Co.， Ltd. to publish Old Enemies， another masterpiece of Michael Dobbs - the author of House of Cards， which has been adapted for American TV series with the same name. Now the translation of the manuscript is in the process. As a political suspense novel， Old Enemies has similar plots like that of American TV series； its jumping scenarios and conversations must fascinate readers very much. This is also the charm of difference between rights books and native works at home. Besides， at the end of this year， the press will publish The Garden of Words， a light novel written by the Japanese anime master Makoto Shinkai. The book will be his first work to be published in China.