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随着经济全球化的发展、国际经贸交流的日益频繁,我国的优质商品逐渐打入国际市场,而国外的流行商品也引入中国,广告宣传的国际化趋势也越来越明显,商务广告的翻译在国内外的商品推广中起着至关重要的作用,成功的商务广告翻译将会给企业带来巨大的经济效益。通过研究生态翻译理论在商务广告汉译英中的运用,提出动态的、切实有效的翻译策略,为译员今后的商务广告翻译提供参考。
With the development of economic globalization, the exchange of international economics and trade is becoming more frequent, the quality goods of our country gradually enter the international market, and the popular goods from abroad are also introduced into China. The internationalization of advertising is also becoming more and more obvious. The translation of commercial advertisements In the domestic and international promotion of goods plays a crucial role, the successful business advertising translation will bring huge economic benefits to the enterprise. By studying the application of eco-translation theory in CE translation of business advertisements, this paper proposes a dynamic and effective translation strategy that can provide reference for translators in future translation of business advertisements.