Gompertz预测模型是一种较为成熟的理论,应用广泛,在营销决策中多为用于预测产品生命周期阶段。但实际运用中仅仅预测出产品生命周期就进行营销决策是片面的,如产品生命周期通常不会是很短的期限,那么在这样的状况下进行预测是不充分的,因此,本文结合波士顿矩阵分析法对模型加以改进,进而为营销决策提供更为准确的理论依据。 Gompertz prediction model is a more mature theory, widely used in marketing decisions, mostly for the prediction of product life cycle stage. However, in actual application, it is one-sided to predict the life cycle of a product. However, if the life cycle of a product is not usually a short deadline, then it is not enough to make such a forecast in this situation. Therefore, Analytical method to be improved on the model, and thus provide a more accurate theoretical basis for marketing decisions.