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随着国民经济的快速发展,我国电力装备制造水平已进入世界前列。而近两年,在中国电力需求增速放缓、受环境政策等约束的背景下,整个火电行业遭遇寒冬,火电设备行业供给进入转型升级期的同时,也步入了“新常态”。因此,本文根据当前国家火电行业发展现状,对火电设备营销进行了分析策划,希望能够给火电设备制造企业的发展增添力量。
With the rapid development of the national economy, China’s power equipment manufacturing level has entered the world. In the past two years, with the slowdown of electricity demand growth in China and the constraints imposed by environmental policies, the entire thermal power industry suffered a cold winter and the thermal power supply equipment industry entered a period of transformation and upgrading. Meanwhile, it entered a “new normal” . Therefore, according to the current development of national thermal power industry, this paper analyzes and plans the thermal power equipment marketing, hoping to add strength to the development of thermal power equipment manufacturing enterprises.