论文部分内容阅读
市场推广及策略专家杰拉尔丁·拉金在《市场推广成功的12个简单步骤》一书中,提出有效地策划市场推广计划的10个要点: (1)订下目标:任何推广目标都必须具备下列五个要素中的一个要素:提高产品的知名度、减低对产品的抗拒、改善产品形象、灌输更多该产品的资料、透露产品的限制。(2)分析形势:在推出产品前须了解一下周围环境,将情形写下来,再分析它对产品会有什么影响。(3)收缩焦点:把焦点校正在可能的顾客身上。(4)剖析顾客:要为市场定界,唯一方法是“靠
Marketing and strategy expert Geraldine Lakin proposed 10 points for effectively planning a marketing plan in the book “12 Simple Steps for Marketing Success”: (1) Set a target: Any promotion target Must have one of the following five elements: improve the visibility of the product, reduce the resistance to the product, improve the product image, instill more information about the product, disclose product restrictions. (2) Analysis of the situation: Before launching a product, it is necessary to understand the surrounding environment, write down the situation, and analyze how it will affect the product. (3) Shrink focus: Correct focus on possible customers. (4) Analysis of customers: The only way to delimit the market is to rely on