近年来,随着农网升级改造工程的实施及电力公司农网资金的大力投入,电力设备状况发生了很大的变化,但由于受管理人员业务素质及责任心的影响,营销系统台帐完善工作相对滞后,造成了部分电力设备台帐与实际不符,营销信息系统客户档案的真实性、准确性不高,进而影响线损分析,分级及分台区管理。完善客户档案信息是提高营业核算质量及营销管理水平的基础,同时最近几年内,营销信息系统中客户基础信息维护工作也是省、市电力公司对各县公司进行同业对标考核的一项重要内容。因此,完善电力客户档案是营销管理中非常重要的一环。 In recent years, with the implementation of rural network upgrade project and the power company invested heavily in rural power network, power equipment status has undergone great changes, but due to the quality of management personnel and sense of responsibility, the marketing system accounting perfect Work is relatively lagging, resulting in part of the power equipment accounting mismatch with the actual, marketing information system customer file authenticity, accuracy is not high, thus affecting the line loss analysis, grading and sub-district management. Improving customer information is to improve the quality of business accounting and marketing management level basis, while the last few years, marketing information system customer base information maintenance is also provincial and municipal power companies on the county companies to conduct an important benchmark for the assessment of the industry . Therefore, to improve the power of customer files is a very important part of marketing management.