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近两年来,定制市场尤其是高级定制市场被认为是一个极具潜力的蓝海,机遇众多。报喜鸟、红领、雷迪波尔等男装品牌纷纷推出定制服务。2014年,时尚服饰品牌报喜鸟成功推出全品类定制业务,并荣膺CCTV财经频道主持人指定服装,为央视主持人量体定制,打造形象着装。报喜鸟于1996年推出服装业CS(顾客满意)工程,1999年在全国正式推广“量体定制”服务新概念,并于2003年启动全国量体巡店活动。
In the past two years, the customized market, especially the advanced customized market, has been considered as a great blue ocean with many opportunities. Goodwill birds, red-collar, Reddy Boer and other men’s brands have introduced customized services. In 2014, the fashion apparel brand Annie successfully launched the all-category custom business and was awarded the designated costume by the moderator of the CCTV channel, tailor-made for the CCTV host and created the image dress. Good News Bird launched the CS (Customer Satisfaction) Project in Garment Industry in 1996 and formally promoted the new concept of “Quantity Customization” in the whole country in 1999. In 2003, it started the nationwide volume touring activity.