论文部分内容阅读
针对我国目前商业展示中存在的只注重形式,而忽视展示中生理功能和情感功能的设计极其缺乏系统的全面设计等现实问题,通过对商店的发展历史和消费者心理的研究,论证了“以人为本”的设计理念,并对品牌文化与商业展示设计之间的关系进行了阐述;在分析了商业展示设计要素的基础上,深入研究展示设计在实践中的运用类型,总结出当代商业展示设计发展的新趋势。分析了展示设计必须考虑的环境要素即消费者心理与品牌文化理念。
In view of the fact that the current commercial display only focuses on the form and ignores the physiological and emotional functions in the display, the design of the product is extremely lacking in the realities of systematic and comprehensive design. Through the research on the history of store development and consumer psychology, People-oriented "design concept, and the relationship between brand culture and commercial display design; based on the analysis of the elements of commercial display design, based on in-depth study of the type of display design in practice, summed up the contemporary commercial display New trends in design and development. Analyzed the environmental elements that must be considered in display design, namely consumer psychology and brand culture concept.